To rebrand a business In my local area that I feel is in need of a ‘Designers Touch’.

 

Cardiff Scuba is 5 Star Padi rated number 1 recreational training facility in South Wales,

I felt that the branding did not reflect this. 

 

I began with researching into the benefits of Scuba diving to get a better understanding of why people should go Scuba Dive. 

 

I then broke down the characteristics of Cardiff Scuba and what the company represented. Fun, Adventurous, Discovery are few of the words that I came across, I aim to implement these characteristics throughout the overall branding.

 

Logo: I thoroughly manipulated different typefaces to come up with an intelligent logo design, eventually I discovered a fish shape in the negative space of the ‘CU’ in Scuba.

 

A fish represents ‘Adventure’ ‘Discovery’ and ‘Exploration’ just like the Diver. A slight wave cut through the ‘UBA’ represents ‘Motion’. The rounded typeface had the finishing 'Friendly' 'Playful' feel further inciting the viewer.

 

Theme: I used the wave and fish from the logo as the main theme throughout the branding, I felt it was a subtle and intelligent touch which not everybody will see at first glance.